VIVID is an online swimwear store. The creators of the brand really dislike the word "basic", appealing to the fact that "well, you are not ordinary to wear basic things." At the same time, the design of their models adheres to minimalism, the distinctive feature of which are bright colors and interesting textures.
My task was to convey this through design. Creating a contrast between monochrome shades with accent light red gives us the most beautiful collaboration, which focuses us just on the brightness of the shades of the brand's models. The textured letter D has various associations - the undulation of its forms reminds us of the sea / ocean, also this form hints at a special design of products.
