There are many reasons why not all people are organ donors. For religious reasons, belief and because many families believe that the soul doesn’t rest when you’re a donor.
That's why with this campaign, we invite people to become donors because we all know that where one story ends, another begins. And all you have to do is say: I agree to be a donor so that more stories can continue to be written.
That's why with this campaign, we invite people to become donors because we all know that where one story ends, another begins. And all you have to do is say: I agree to be a donor so that more stories can continue to be written.
Agency: VMLY&R México.
Client: CENATRA