CHALLENGE
Emporiums are an open and multicultural sign, so their positions can be broad and must be built with depth. Satoríz was born with a brand that exudes life, design and harmony, however, in addition to not being very applicable, its symbol was purchased from an image bank. The need to upgrade to a unique visual representation that conveys your personality and values is very clear.
STRATEGY
By studying the market and extracting the feelings that are pillars of Satoríz, FRESHNESS, EXCLUSIVITY and MULTINATIONALITY formed the basis of our construction. We built a modern brand and visual universe full of culture, a brand with soul and flexible for contemporary applications.
By studying the market and extracting the feelings that are pillars of Satoríz, FRESHNESS, EXCLUSIVITY and MULTINATIONALITY formed the basis of our construction. We built a modern brand and visual universe full of culture, a brand with soul and flexible for contemporary applications.
CREATION
From these feelings we visually translate his personality and bring contrasts that exude the Satoríz experience. For this we brought a unique atmosphere by doing a reinterpretation of Victorian architecture in brand building.
Art Direction and Content: Carlos Mello
Account Manager: Thiago Verdenacci
Project: Visual Identity
Client: Satoríz Mercatto
Location: Vinhedo, São Paulo
Project: Visual Identity
Client: Satoríz Mercatto
Location: Vinhedo, São Paulo
Agency: Savana
Year: 2022
