This is my Final Year Project on Lecka-lecka; a Malaysian brand - Gelato Ice Cream store - back in Multimedia University (MMU) - majoring in Media Innovation (Advertising). It is to re-brand an existing brand and create a concept to go with it. I had to create a website, tvc and a 3D Concept Store.
Introduction: Lecka-lecka founded in 2003, has established itself in the food and beverage industry as a gelato manufacturer. They have a running business of retailing gelato ice cream for about 8 years as of today. Lecka-lecka is a lip smacking gelato ice cream that is fat free targeted to consumers who are health conscious but loves to have a jolly-good time.
