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About

About

Digital Campaign for Dominoes.
Published:
CLIENT: DOMINOES
 
Dominate The Game is a digital campaign for the 19th century game, Dominoes.
The campaign takes users through the journey of The Dominator, the campaign's iconic character
as he travels through Dominoes and teaches users how to dominate the game. 
Target/Demographic- Men and Women Ages 20-30
 
 
 
 
 
                                  MOOD / STYLE BOARD                                                                 INSPIRATION
 
 
MICROSITE
 
DIGITAL SPOT STORYBOARD