Rumah Sakit Cipto Mangunkusumo is a government owned hospital and medical research and education facility situated in the middle of Jakarta, Indonesia. The hospital is known for their top of the line doctors in the country and how they have incredible service.
The brief was to redesign the visual identity of the hospital along with it's sub brands, or the branches of specialties that reside in the hospital that includes: Dentistry, Internis, Geriartric, and many more. The challenge was to update the look of the hospital so that it can target all classes of people without being intimidating to the middle to lower classes.
Sub-Brands
Graphic Standard Manual
