Specialized Helmet Amnesty
The client
Specialized has been a pioneer in the cycling scene for decades. It’s now one of the largest bicycle brands in the world, producing a vast range of bikes, helmets, shoes, clothing and accessories for all cycling disciplines internationally.
The task
To produce a range of assets for Specialized’s Helmet Amnesty campaign — across digital, retail, and social and as well as numerous cycling platforms and publications.
The solution
I worked with Specialized to launch their Helmet Amnesty trade in scheme, offering customers 40% off a new helmet when they trade in their old one. The campaign was focussed on static and animated assets across multiple platforms and sizes.
