SOCHI 2014
A simple Quebec ad against homophobia in Russia
CLIENT : -None-
CONTEXT : Sochi's Olympic Games + Russian homophobic laws + Quebec's Poutine Week
MANDATE : "Create a message against homophobia in Russia "
YEAR : February 2014
A Poutine is a common Canadian dish, originally from Quebec, made with french fries, topped with a light brown gravy-like sauce and cheese curds. The ad was created during the Quebec Poutine Week.
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Vladimir Poutine is also the president of Russia.
MAKING OF
Photographer : You have to be kidding me.
Colin : Nope. We need you now, we're getting naked.
Photographer : You have to be kidding me.
Colin : No. Hurry up.
concept COLIN LARAMÉE with ALEX VAN DIEREN
and DOMINIC FAUCHER - writer DOMINIC FAUCHER -
photographer GUY TEIXEIRA - design PATRICK SENECAL -
with ORKESTRA.
