这是一个与新品牌合作的短期项目。

这个品牌以极限运动的产品理念来做大众日常可穿戴的服装服饰，

此次针对新年&春节，品牌需要一个富有节庆氛围，

但又能表达品牌理念、产品方向的插画，

风格是近些年流行的国潮风格，需要将他们的IP形象融入进去。

后续他们会希望有一定的可延展性，用于线上商城、线下包装等等。

This is a short-term project to cooperate with new brands.
For the new year & Spring Festival, the brand needs an illustration that is full of festival atmosphere, but can express the brand concept and product direction,
Style is a popular national fashion style in recent years, which needs to integrate their IP image.
In the future, they will hope to have certain scalability for online shopping malls, offline packaging and so on.

经过多翻沟通和草稿绘制过程，

我们确定登山、冲浪、山、海、太空等元素，来表达品牌概念

再加上对联、灯笼、仙鹤、云纹、烟花等中式元素，来突出节日氛围。、

After many times of communication and draft, we determined elements such as mountaineering, surfing, mountain, sea and space to express the brand concept
Coupled with couplets, lanterns, cranes, moire, fireworks and other Chinese elements, to highlight the festival atmosphere.

配色上以红色、黄色突出节日氛围，

蓝色海水与品牌蓝色IP相呼应，中间使用绿色山体作为过渡色。

浅金色线条勾勒，让其他主色更加突出。

The colors are red and yellow to highlight the festive atmosphere,
The blue sea water echoes the brand blue IP, and the green mountain is used as the transition color in the middle.
Light gold lines outline, making other main colors more prominent.

最后增加了一些做旧质感、颗粒、泡沫等等，让画面柔和丰富，更具年味儿。

Finally, some old textures, particles, foam, etc. are added to make the picture soft and rich, with a more youthful flavor.