Project Overview
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生活這調皮鬼，總在不經意間製造驚喜
熱鬧商圈，人群穿梭，冰啵霜淇淋店位於台中喧鬧的巷子裡，是都市人換上好心情的新據點，好天氣時，漫步在午後陽光，關掉耳機裡多餘的音頻，聽著步行交談間的喃喃細語，街邊兒童奔跑間的嬉鬧歡笑，炎炎夏日遊街中，沈浸在城市間的背景音樂，用一口霜淇淋換上好心情，清涼的輕盈感有如兒時溜滑梯迎面而來的涼風、暑期時漂浮在泳池水面的時光，冰啵引領著一位位過路客，跳躍在減五度Ｃ的平行時空，拋下煩惱的同時，享受最純粹青澀的歡樂之中。
Life is a playful spirit that always surprises us unintentionally.
Discone Ice Cream shop is located in a lively alley in Taichung, a new haven for urbanites seeking a moment of joy. Strolling through the bustling commercial district on a sunny day, listening to the whispers of passersby and the laughter of children playing, and immersing oneself in the city's background music. A single scoop of Discone's ice cream offers a cool and light feeling that takes us back to childhood memories of sliding down a breezy slide or floating on a pool during summer vacation. Jump into a parallel space-time that is -5°C lower and enjoy the pure and youthful pleasure while leaving behind all worries.
Discone Ice Cream shop is located in a lively alley in Taichung, a new haven for urbanites seeking a moment of joy. Strolling through the bustling commercial district on a sunny day, listening to the whispers of passersby and the laughter of children playing, and immersing oneself in the city's background music. A single scoop of Discone's ice cream offers a cool and light feeling that takes us back to childhood memories of sliding down a breezy slide or floating on a pool during summer vacation. Jump into a parallel space-time that is -5°C lower and enjoy the pure and youthful pleasure while leaving behind all worries.
Design Concept
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設計方向以幽默、古怪、充滿創造力的品牌感受進行發想，利用美式樂園的風格詮釋在活潑的品牌輪廓上，將品牌塑造成喚起歡笑與驚喜的「調皮鬼」，擅長利用各種把戲討好愉悅的心情，傳遞出「用一口霜淇淋換上好心情」的品牌概念，打造出驚喜前衛的品牌氛圍； 色調選用帶有神秘感的靛藍為主色，搭配創造驚喜的暖橘色，大膽活潑的整體視覺設計，營造出使人走進店裡在神秘中等待驚喜的期待感，也為每位客人的心情漆上不同的繽紛色彩。
The design concept is based on a humorous and creative brand image inspired by American amusement parks, with a playful and surprising "trickster" character. The use of various tricks aims to please and create a cheerful atmosphere, promoting the brand concept of "exchanging a good mood with a bite of ice cream". The color scheme features a mysterious indigo blue with a surprising warm orange to create an overall lively visual design that invites customers to enter the store with a sense of anticipation and excitement.
Visual Design Agency | Zerodeisgn 有物設計
Visual Design | Fred Chao
Naming Concept | Carrie Hou
Interior Design | May Tsai
Photography Plan | Fred Chao
Food Photographer | HOGO IMAGE
Food Stylist | Chrisyo濕濕
Food Stylist | Chrisyo濕濕
Photographer | Fred Chao、A Hong
Clent | Discone 冰啵
Date | 2022
