Kilbeggan tasked us with developing a drink strategy for it's Irish whiskey. We decided to pair the whiskey with hard cider to capitalize on cider's rising popularity. 

 

We developed a logo to use in retail advertising and premium barware to promote the drink pairing. We worked with illustrator Steve Noble to create an engraved vintage boxer from the early 1900s, an era where Irish migration to the United States was at unprecedented heights.