Brief was to design a labelling/packaging system for two different flavours of crisps produced by O’Donnell’s, Hell Fire (Jalapeño Chilli Crisps) & Sea Dog (Salted Beer Batter Crisps). Labelling that makes it clear that they are from the same product line, while still
differentiating between the two flavours and propagating their individuality.
differentiating between the two flavours and propagating their individuality.