DoorDash DashCourse | Campaign design

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DoorDash: DashCourse

Being a Dasher is one of the most convenient, flexible, and lucrative jobs as a college student, but most kids don’t think to sign up. So we decided to get students’ attention in a big way – with a giant inflatable obstacle course built entirely of monolithic food items. Kids tackled the course with a Dasher bag in hand, rocketing down a pizza slide, launching over hot dog hurdles, ricocheting off hamburger bounces, and more until they reached the finish line by dropping their bag on an inflatable door step. Our course traveled to CU Boulder, UC Berkeley, and Ohio State University. Needless to say we got quite the attention, with lines wrapped around campuses. A leaderboard showed top contestants, and the top performing winners were awarded electric scooters to make their deliveries as a Dasher.

Concept:

We also created a social campaign using a combination of animated videos and footage from the event, informing future Dashers about the benefits of Dashing.

Task:

Me and Florencia took part in making the logo and signage for the inflatable course

Client:

Doordash

Team:
Jeffrey Limon - Creative Director

Katelyn Murray - Associate Creative Director
Kevin Rooi - Typographist
Florencia Cicirello - Senior Designer
Thiago Assunção - Senior Concept Artist

Tara Conlin - Senior Producer

Chris Kaliszewski - VP Experiential

Jenna Kieselbach - Executive Producer

Sara Morgenstern - Integrated Account Director

Rachel Polin. - Senior Director

Eric Shamlin - EVP Global Head of Entertainment