PampAgro Consultoria Agronômica | Brand Identity
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PampAgro provides Agronomic Consulting to help, contribute and add to the rural producer, seeking more assertive tools, reducing costs with unnecessary products, worrying about the producer's profitability and efficiency of what is done on the property.
VISUAL IDENTITY
The visual identity project created for PampAgro brought an attractive pattern and a structure that communicates consistently, through visual elements that are easy to communicate with your audience and that facilitate the connection between them. With graphics that simulate the plow of crops and colors that convey all the connection with nature: plants and land.
THE SYMBOL
The idea for the brand isotype came from Planting (leaves) + symbol of Celtic culture for Protection + Union (hug). A reinterpretation was carried out with a new design for the symbol that has existed for over 500 years and has been found in different cultures around the world, known as Hannun Vaakuna, Knot Bowen and Looped Square. The choice of this symbol for the brand isotype came because of its meaning of "protection", thus connecting the logo to the Hero archetype, identified through personality analysis as the brand archetype.
HERO ARCHETYPE
The Hero Archetype is destined to change the world, he is hardworking, courageous and very blood in his eyes. This profile is highly productive and ready to take on any challenge that comes his way. The Hero seeks to positively influence people's behavior and the construction of experiences that aim at a greater well-being of society in the long term. The brand adopted this archetypal character, as PampAgro, like the Hero, arrived to save the rural producer through the education of agronomic consulting and thus protecting and saving him from evildoers.
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Client — PampAgro Consultoria Agronômica, São Gabriel e Lavras do Sul, Brazil
Task — Brand Identity
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil
Task — Brand Identity
Designer — Raquel Braz Ribeiro, Brazil
Studio — RBR Design, Brazil
[ MANIFEST ]
Well-being, knowledge and security are essential to achieve the best result in order to generate good fruits in the future. Future for your farming, with profitable, efficient consumption and the certainty of achieving the best delivery, based on research, technology and knowledge. I am motivated to overcome challenges with each harvest and guided by justice and respect for human beings and the environment. I'm here to be the right hand of the producer who is in the field, helping him in decision making and protecting him from the false promises of evildoers. My work came to help, contribute and add to the producer, seeking more assertive tools and reducing costs with unnecessary products. My purpose is to bring about transformation, generating applied knowledge so that we can all produce the future. Future for the market, for all people and for the planet. With this incomparable cooperation, we will always go forward and without limits!
PampAgro — Efficiency, Protection and Sustainability.
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Based in Brazil, RBR Design® spreads ideas around the world.
My name is Raquel Braz Ribeiro and I am aims to elevate design to a remarkable level and create emotional bonds among people, products and brands.
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