TAMU is a KENYAN mobile app that delivers daily fresh baked products, nuts, groceries, and a wide selection of irresistible savory and sweet snacks.
The main goal was to create a solid, modern, and friendly look and feel, to consolidate Tamu's brand in the audience's perception.
To represent all this fusion, the symbol is inspired by each smile or impression from the target audience.
By creating a word-mark logotype, I made a strong and remarkable mark that will live for years.
"Simplicity is the ultimate sophistication" I worked hard to translate this inspiring Leonardo da Vinci quote, and bring it to life, by working on a saturated fresh and smart color variant combination, that helps the brand to add a wide range of products or categories, and to be well-represented in any marketing/advertising channel.
For the packaging, I created authentic, colorful, friendly, simple designs, and gave a better experience to the audience.
To pair with the products, TAMU created a diverse set of assets to be used across all communication channels. These assets work with the product packaging to tell the story of the brand as a whole and to showcase the quality of the products.
As you see, you can recognize that well-structured branding systems highly help brands to approach their target segments easier and efficiently?
The main goal was to create a solid, modern, and friendly look and feel, to consolidate Tamu's brand in the audience's perception.
To represent all this fusion, the symbol is inspired by each smile or impression from the target audience.
By creating a word-mark logotype, I made a strong and remarkable mark that will live for years.
"Simplicity is the ultimate sophistication" I worked hard to translate this inspiring Leonardo da Vinci quote, and bring it to life, by working on a saturated fresh and smart color variant combination, that helps the brand to add a wide range of products or categories, and to be well-represented in any marketing/advertising channel.
For the packaging, I created authentic, colorful, friendly, simple designs, and gave a better experience to the audience.
To pair with the products, TAMU created a diverse set of assets to be used across all communication channels. These assets work with the product packaging to tell the story of the brand as a whole and to showcase the quality of the products.
As you see, you can recognize that well-structured branding systems highly help brands to approach their target segments easier and efficiently?
Also, remember “People don’t buy goods and services. They buy relations, stories, and magic.” ~Seth Godin
