About the company
Ramo Sistemas is a company focused on ERP, CRM, Mobile and Analytics software solutions based on SAP Business One. They recently completed 40 years of existence and this new identity will serve to mark this page in the company's history.
With more than 600 SAP Business One customers throughout Brazil, and with a reseller network of more than 170 partners across the country, Ramo is the main SAP partner in Brazil for the segment of small and medium-sized companies, large corporations and growing companies.
Brand personality
Modern, serious, technological and exclusive.
Color palette
The colors chosen for this project represent modernity, exclusivity and seriousness. The green comes from the branch and a brighter tone to convey energy and also technology.
Typographic family
For the typography family we choose Paralucent for the main typography. They have modern characteristics and at the same time a traditional company, which has been in the market for a long time. For plain text and web we chose regular Rubik. Free font that can be found on google font and speaks very well with the main typography of the logo and for subtitles.
About the symbol concept
The company already used a leaf as a symbol of a Portuguese leaf, but the years went by they didn't go through an update process using simplicity as a basis. Simplicity has a much greater durability and manages to age and adapt very well over the years. So we thought of going through a process of modernizing the symbol and typography instead of going to something different, to a different element. Large companies around the world have already gone through this process, such as MasterCard, Starbucks, BMW and Volkswagen. Our idea is to create something that can be seen as current 10, 20 years from now without any difficulty in adapting.
About the elements
We use a circle to refer to cycle, renewal, we use the sheet to maintain the original idea of the symbol and we also use a loading symbol to refer to systems, which is the main service of the company, to develop varied systems.
The result
We have a simple symbol, easy to remember, easy to reduce and that will last for many years with a modern and always current concept.
