About the Software
Tinki is a software that works with automated prospecting through artificial intelligence.
Generation of contact lists for prospecting. Through Artificial Intelligence, it captures information from various databases (CNPJs, Google, Social Networks, IBGE, client list, etc.) about companies. Then it crosses this data and delivers a list of leads ranked by the highest probability of generating a business opportunity.
About the name
The naming process was carried out internally. And after some brainstorming, we came up with several possible names. After several conversations, we came to the conclusion that the name should be related to INTELLIGENCE, SPEED/AGILITY and ASSERTIVITY. Among the words we arrived at, was the word THOUGHT/THINK, where thought occurs very quickly (instant), can be assertive and refers to intelligence. In this way, we look for some variations and translations for the term. Among them we arrive at the English translation “THINK”. To transform this word into something unique, we decided to make a variation on the word, transforming it into TINKI, making it something unique and exclusive, avoiding the obvious that is usually related to sales (Sales, business, etc) and data (Data, Drive , etc), making it different from most competitors.
BRAND DNA
For this project we thought of some characteristics and essences that should be transmitted to convey the message in the right way to a specific audience. Artificial Intelligence is still a term that is getting popular and some concepts need to be respected. The idea is to convey the message of Modern, Technological, Nerd and Exclusive.
The software works with a recent technology to analyze the database and filter potential people who can become a customer within the B2B market. Although the technology is still new and is aimed at companies, the audience that has a greater acceptance are younger people and always up to date with new technologies, in this way we use these characteristics for the brand's DNA and thus we can connect with a wider audience. young, enterprising and up to date with new technologies.
Color palette
The colors chosen for this project represent technology, modernity, boldness and exclusivity. We have colors with an interesting contrast that will contribute a lot to reinforce the concepts of the project. The main application of the project will be digital, it is an application that will have 100% of its operation online. That way we had a lot more freedom to explore the use of vibrant colors and do different types of tests to make the identity unique. The colors convey a lot of modernity and technology. Unique colors in the segment.
Typographic family
We chose the Allotrope typography for the name typography, but we made some adjustments to make it fit the symbol we created. Despite having the main typography chosen, we decided to use another typeface in the composition of the pieces, both printed, if any, and digital, which is the main medium where this identity will be applied. In this way, we use a typographic family from Google_fonts itself as it is already suitable for this medium. Roboto has a lot of styles and that way we will have as much weight for large titles and subtitles as for running text.
Symbol construction
For the construction of the symbol we used some concepts that convey the idea of how the software works. It works with lists of contacts, data and information provided by the database. It stores this data and filters the information to understand which leads are best suited for each type of business. And we also use the initial of the software name. In this way we have a very elaborate concept and thought of every detail.
