Sherwin Williams is a paints and coatings company based in Cleveland, Ohio.

 

This project was in intensive case study about rebranding a company to improve or change its image. Sherwin Williams has been around since 1866, and has had the same logo since the 1950’s. While this “Color the Earth” logo is very recognizable to their brand, it is badly in need of some updates. Currently, their logo features a bucket of paint being dumped over the Earth. In the modern day, it makes them look like an environmental nightmare waiting to happen. In their new logo, I wanted to convey their guiding values of Integrity, Service, Quality, Performance, Innovation, and Growth, plus depict their dedication to environmental responsibility.

 

To solve this issue, I created a color wheel graphic reminiscent of the recycle symbol and the image of the Earth that is in their current logo. I also chose to stay with the blue color used in their current logo to help tie the two identities together. From here, I created a new set of branding standards and examples of how the new logo could be used across many of their marketing needs.

Sherwin Williams is a paints and coatings company based in Cleveland, Ohio.

 

This project was in intensive case study about rebranding a company to improve or change its image. Sherwin Williams has been around since 1866, and has had the same logo since the 1950’s. While this “Color the Earth” logo is very recognizable to their brand, it is badly in need of some updates. Currently, their logo features a bucket of paint being dumped over the Earth. In the modern day, it makes them look like an environmental nightmare waiting to happen. In their new logo, I wanted to convey their guiding values of Integrity, Service, Quality, Performance, Innovation, and Growth, plus depict their dedication to environmental responsibility.

 

To solve this issue, I created a color wheel graphic reminiscent of the recycle symbol and the image of the Earth that is in their current logo. I also chose to stay with the blue color used in their current logo to help tie the two identities together. From here, I created a new set of branding standards and examples of how the new logo could be used across many of their marketing needs.