It's all connected

The 2006 annual report for Southern Farm Bureau Life Insurance Company addressed a simple question: What do we find when we examine the factors that contribute to the strength of our company and the security of our insured? The answer: It's all connected.

The concept hinged on a quote by John Muir: "When we try to pick anything out by itself, we find it hitched to everything else in the universe." As a company committed to the idea that people do business with people, not businesses - this idea of connectedness resonated. Through the piece, the ties between the company and experience, the past, future, community, success, etc. were recognized. The layout, type treatment, photography and copy, all support the notion that "connections were all around us."