//Art direction - Brand design - Copywriting - Illustration - Interior Design - Web Design
Mid, Pancake Cafe
Il Mid è un pancake cafe nato nel 2012 a Lusciano (CE). Negli anni la loro offerta ha ottenuto grandi consensi grazie all’impegno sociale protratto verso l’essere un ambiente conviviale totalmente privo dei pregiudizi della società. Il loro successo però è dovuto anche e soprattutto al loro core business, i loro ottimi pancake cotti al momento del servizio.
Brief: Un totale rebrand che possa sostenere l’apertura del secondo store e il conseguente ingresso nel mondo del franchising.
Mid is a pancake cafe established in 2012 in Lusciano (CE). Over the years their offerings have gained great acclaim thanks to their protracted social commitment toward being a convivial environment totally free of society's prejudices. Their success, however, is also and above all due to their core business, their excellent pancakes cooked at the time of service.
Brief: A total rebrand that can support the opening of the second store and subsequent entry into the world of franchising.
Brief: A total rebrand that can support the opening of the second store and subsequent entry into the world of franchising.
Before
After
Art Direction: Umberto De Cristofaro
Brand Design & Copywriting: Umberto De Cristofaro
Illustration: Umberto De Cristofaro
Architect: Carlo Ciuccio
Interior Design Assistant: Umberto De Cristofaro
Photography: Jacopo Pellino, Alessandro Scarano
Website: Francesco Coviello
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