it's a mobile app for iOS devices and is an unstoppable addictive game where people are given one "date card" (a card with potential match's photo/name/city/photo count) at a time and tell whether they like them or not. If this happens to be mutual - people become "matches" and can start messaging each other afterwards.
Target audience are people of age 20-35 years old, single or in relationship but looking for meeting new people & get new experiences. App SIMULATES real-world dating experience of people where (for example at the bar) people smile/wink at each other.