Sofia Cosmetics
2022 / Moscow, Russia
2022 / Moscow, Russia
Designed by Parshin Nikolai
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Sofia is a brand of cosmetics that focuses on using only natural ingredients, such as: aloe, mango, sea salt and so on. Nikolay Parshin and Sofia collaborated on the creation of a new eco-friendly packaging and the creation of a unique brand that would not resonate with the ever-changing world.
The main theme of the new concept of the Sofia brand is "Environmental friendliness". The use of recycled plastic and paper is an integral part of the brand. Based on requests, we have created packaging, which in the future you can either hand over in our store so that we recycle it and make a new one, or sort it as garbage, which will also be recycled in the future.
Cream jars are recycled plastic. We have abandoned harmful and toxic plastic in favor of recycled.
The cream itself is made at our factory, according to a secret recipe, without animal testing, and using only the purest and most effective natural ingredients.
Moreover, the elements with a somewhat cold concept were balanced with the smooth formality of a common container, finely balanced so that the new brand does not depart from the theme of the nature brand.
The new branding continues the original concept of environmental friendliness, but at the same time aims to further enhance and visually attract the reliability of products. Also, in accordance with the brand's current responsibility, the caps are made of recycled plastic, and the boxes are reduced to a minimum and made of recycled cellulose.
The main theme of the new concept of the Sofia brand is "Environmental friendliness". The use of recycled plastic and paper is an integral part of the brand. Based on requests, we have created packaging, which in the future you can either hand over in our store so that we recycle it and make a new one, or sort it as garbage, which will also be recycled in the future.
Cream jars are recycled plastic. We have abandoned harmful and toxic plastic in favor of recycled.
The cream itself is made at our factory, according to a secret recipe, without animal testing, and using only the purest and most effective natural ingredients.
Moreover, the elements with a somewhat cold concept were balanced with the smooth formality of a common container, finely balanced so that the new brand does not depart from the theme of the nature brand.
The new branding continues the original concept of environmental friendliness, but at the same time aims to further enhance and visually attract the reliability of products. Also, in accordance with the brand's current responsibility, the caps are made of recycled plastic, and the boxes are reduced to a minimum and made of recycled cellulose.
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