Moore College of Art & Design Bus Wrap
This project received a Silver Prize from the Collegiate Advertising Awards and an Inhouse Design Award from GDUSA in 2022.
One of my first major projects at Moore after joining their Marketing & Communications office in June 2021, was to design a wrap for the College's shuttle bus using the new brand they unveiled in September 2020. To help get the public familiar with Moore's new identity, I focused on the overlapping circles the brand employs as a metaphor for the interactions between students and professors, the intersection between the College's campus and its location in Philadelphia, and the connections we forge at Moore. The design also highlights the new tagline, "The World Needs Moore. The World Needs You," to bring some positivity to viewers.
