This was a spec ad campaign created for Bide Awhile as part of the ICE Awards, Atlantic Canada's advertising awards.
The aim of this campaign was to reinforce that pet ownership/adoption is more a commitment not to be taken lightly.
Unedited photo of the groom & dog on the cake top. The editing included basic levels and removing the background, as well as adding a leash for the dog.
another size sample of the ad.
