Simple but smarter
Although Groupon is well-known by cost-conscious consumers for its celebrated namesake daily deals, it has also been serving merchants for years. Merchants have been provided tools not only for deal publishing, but also for their redemption, for promotion, marketing, reservation, booking, user reviews, analytics, and accounting.
As a team we were tasked to solve one of the challenges Groupon faced and a key reason why many small business owners and retailers were soured on the daily deals platform: customers would come in, nameless and faceless entities brandishing their Groupon for a freebie or deeply discounted product or service, which they used one time and then often never returned.
Integrating a CRM module in the new platform, the idea was that merchants could begin to better track these customers, and create custom marketing campaigns using customer purchase history and other preferences.
• Help create deeper relationships between Merchants and their customers
• Simplify redemption and create a consistent customer experience
• Establish Groupon as a trusted business partner with full suite of small business solutions