The Brief
A 30 second TV spot for the launch of a new Éclair Lollipop.
The “Big Idea” of our creative treatment was to explore the hidden world of each of the new Fligos Eclair Pops flavours, namely: Coffee, Choc & Milky.
The Process
By using visuals associated with the taste, colours and flavour, we created a Fantasy Factory that gives the consumer a playful connection to the new flavour offering.
The Fligos factory felt like a theme park, where each part of the manufacturing process was a magical experience. Our cast was made up of the Fligo’s cow tinkering away in their factory.
Credits
Creative Director
Colin O’Mara Davis
Producer
Chris Janse van Rensburg
Art Director
Zene Stoltz
Technical Lead
Gerhard de Jager
Animation and Compositing
Daniel Eckstein
Storyboard Artist
Mel Dixon
