Task
To develop a new visual style for e-mail mailouts of Russia’s leading mobile operator.
Concept
To attract users through mailouts, we developed authentic 3D characters and colorful icons with the brand’s spirit to depict unusual locations within the MegaFon virtual space.
In the Rhythm of MegaFon
The illustrations captured active characters each of whom is doing something they like — watching series, reading, listening to music, even looking for their significant other.
Style
When developing, we used brand colors so that users associate the characters with the company immediately. Simple bright characters are finished off with soft lighting and shadows which provides for a lighter feel.
As a result, we got clean and interesting illustrations without any visual noise.
As a result, we got clean and interesting illustrations without any visual noise.
