Mountain State Basketball League
Ashland Angels Brand Development
Ashland Angels Brand Development
OVERVIEW
A new NBA developmental league located along the East coast was in need of a fresh brand.
CHALLENGE
Develop a fresh and target relevant brand for the league and the inaugural 6 team league.
RESULT
A strong fan experience and merchandise sales within the first two years lead to additional teams being added to the league roster.
A new NBA developmental league located along the East coast was in need of a fresh brand.
CHALLENGE
Develop a fresh and target relevant brand for the league and the inaugural 6 team league.
RESULT
A strong fan experience and merchandise sales within the first two years lead to additional teams being added to the league roster.
