NATURAL SELF: Authorial based project
This project offers commentary on environmental awareness and action among South African Millennials. In response to a target audience that doesn’t respond to scare tactics and statistics anymore, this project is an alternative method for the audience to interact with and learn about being environmentally conscious. The aim of this project is not to simply give a blanket statement that we should be more environmentally aware, most of us already are in some ways, but rather offer tailor made commentary on the ways that the
target audience already are eco-friendly. By helping South African Millennials put a face to their environmental impact (or lack there of) in an entertaining and easy way, they will be able to become aware of other ways they can attribute to help save the environment.
target audience already are eco-friendly. By helping South African Millennials put a face to their environmental impact (or lack there of) in an entertaining and easy way, they will be able to become aware of other ways they can attribute to help save the environment.
