The Prague Thrift Store is a most-unique shopping experience in Praha. The perfect place to visit whenever you feel like doing a little bargain hunting in the local bazaars - or second-hand clothes shopping. For the past several years, I've been providing them with a full range of creative services, from storefront design, to in-store marketing posters, copywriting, social media marketing materials, flyers and web development. Check out the link below to see just a small sample of our works to date...
Prague Thrift Store is a charitable second hand shop for the Prague community, a business that funnels proceeds from the sales of second hand goods to help mothers in need, the homeless and children's centers....
For several years now, I have been their go-to provider of creative promotional materials to help them in their mission to help those in need.
The work has ranged from work on their original website (and teaching them how to use Joomla well enough to update it as they like), to setting up their Shopify store, to designing marketing flyers, e-flyers, in-store posters, external store signage and copywriting of all kinds, including the website and their email marketing campaigns.
It's always great to have a client with a sense of humor that matches ours, which allows us to make great in-store posters like this;
And Facebook ads like this:
But a lot of our work is also more aspirational, like this postcard/sticker series;
As the coolest second hand shop in Prague, they wanted a guerilla marketing campaign to attract more students.
As a charity thrift shop, they don't have a large marketing budget, but they still expect big results from their marketing efforts. Most of the materials I create for them are of a discount-offering nature, but this time they needed to just do some basic branding awareness. The result was this series of postcards/stickers that also were used as a sticker campaign in clubs and bathrooms around town. I also wrote the copy, using Flickr images from the Creative Commons, that had permissions set for commercial usage.
As mentioned, the bulk of their work is of a discount-offering nature, promoting sales days. To keep art costs to a minimum and still lively and attractive, I used vintage images to convey the message to the target audiences, from teachers to students, to seniors and parents. Below, you can check out some of the design works in the gallery:
Every year, The Prague Thrift Store needed a general information flyer to hand out to tourists during the summer marketing season. The first print run was an A5 size, and the client had a lot of information they wanted to get in there, so in our opinion it was a little too much information. After these were distributed, a DL sized flyer was made with more information, making it easier to read.
When they opened their second location due to the success they were experiencing, we did the artwork for the store exterior;
