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    I developed this ad agency promotional spot for KJA Communications Group. From conception to final upload, the in-house project allowed me to div… Read More
    I developed this ad agency promotional spot for KJA Communications Group. From conception to final upload, the in-house project allowed me to dive into the world of animation and specifically, kinetic typography. Ultimately, it ran as a :60 TV spot. Read Less
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KJA clears a path

This promotional project for KJA Communications Group began as a personal learning exercise and evolved into a :60 TV spot. From script to final upload, I worked through the twists and turns while trying to keep the message prominent. It's my first foray into kinetic typography.

After the initial :60 edit, I was asked to whittle it down to :30 for a cable buy.