Located in Canmore, Alberta at the gates of Banff National Park, Yamnuska Mountain Adventures is one of Canada’s premier providers of mountaineering, ice climbing, rock climbing, backcountry skiing, hiking and trekking experiences in the Canadian Rockies. For 40 years, they have hosted thousands of clients from Canada and all over the world. They needed new packaging that 'popped' and this is what I designed.
Yamnuska’s delicious dehydrated meals are crafted from fresh high quality ingredients in their own commercial kitchen by their own chef. The resulting meals are designed to balance weight, taste and nutrition to meet the needs of the specific trip that you are undertaking. Their previous packaging however, was just a boring simple label, and they were looking for a new design for retail sales. What you see is the results of my efforts, a more dynamic and exciting package that stands out on the shelf while showing the quality ingredients inside.