Goodness Co.
Goodness Co. is a cruelty free and vegan company creating hydrating and vitamin packed sheet masks.
Project overview
Goodness Co. started as a simple idea - to create a product packed with vitamins to hydrate and moisturize skin without all unnecessary ingredients.To target the right audience and to pop on beauty and skincare shelves, Goodness Co. needed a killer brand identity.
Project Goal
The goal for Goodness Co. was to not only have an amazing and simple product, but to also reach the right audience through the right visuals. For Goodness Co. I settled on a bright and fun color palette consisting of a couple of pink shades along with an orange-red shade that really pops. As far as typography goes, I chose to work with Montserrat Extrabold, as the simplicity of a sans serif works balances the bright colors really well. To add a bit of extra "sass" I also added Boucherie Cursive Regular, which is a script font perfect to pair with Montserrat.
