THL
When Voice initially worked with THL, their vision was to be the world’s largest rental motor home operator and we helped them get on the road by advising them to focus their efforts and align their businesses of manufacturing, renting and sales around a central operational core that would sustain them in growth. A fresh logo, new stationery and collateral designs were created to visually communicate the new focus, and a clear brand strategy positioned THL in the business of making customers’ holiday dreams come true. To ensure THL staff were on board with the new direction, an internal communications campaign, “Walking the Talk”, was developed to promote understanding and alignment with the company’s fresh focus.
