Havik is a consultancy and implementation agency for marketing automation. I only had the branding book, photos and the clients wishes. The final result is a Homepage and multiple sorts of other blocks that can construct other pages.

One thing that was quite important for the client was to have an interactive journey on their homepage. After some research on how other websites in the same sphere do it, several other elements were highlighted as important to have on the homepage as well: 

an “our services” block - where user can fast see and understand what the company is about and how it can help him

Showcase of 2 newest cases with a button welcoming the user to explore more

Testimonials from other clients - social proof persuades more easily other people to try the services as well

Clients - another way of persuading new clients and showcasing their network of connections

Additionally, I had to think of every other possible block that they might need to construct their other pages. Hence, the super long image showcasing just that.

Last, but not least, accessibility was part of the whole process. From making sure the text is appropriate size and contrast, to making sure that buttons and spaces that the user would fill in are distinguishable in every mode possible. Additionally, the hierarchy of text, primary, secondary and other links and buttons was carefully looked at.

This is not a released project, but my twist on the task of creating a website UI and experience, with having just the branding book of the company, photos that they made and their wishes. In short - the company is real,  but the designs are not implemented. (The real and final project website is made by Radikal agency (IG: https://www.instagram.com/radikal.io/ ), and you can check it out here: https://havikdigital.be/).