The project is a personal rebranding for my visual identity where I made a full transformation from the old logo to a brand new one.
The new brand identity aims to make my brand's name more distinctive and readable to fit the competition criteria where I am looking to expand my targeted audience from the local to the global market.
The new visual identity bears dynamic features that allow the designer to take advantage of his imagination as it is based on the mixing between 2D and 3D design. And for the colors, it was selected to make the brand boost on social media platforms.
The new visual identity is the keystone for various social media content such as brand identities projects, tips and lessons for designers, and NFTs.
This project inspired me to learn 3D software like Blender and learn the skills of designing 3D characters, which was a good opportunity to enter the world of NFT.