This photo narrative was commissioned by Marina Andrin - the creative brilliance behind the brand Marinush - for her Spring 2019 Collection. Marina makes unique jewelry out of clay and, in the spring of 2019, she decided to expand on her creative offerings and introduce silver jewelry to her existing collections. Together we developed the main plot for the photo narrative. We wanted to celebrate the spring and joy it brings with new blossoms and colour vibrations. Since Marina takes inspiration from nature, we wanted this campaign to feel as if her jewelry is one with the nature. We wanted to create a feeling of an immersive atmosphere, as well as an authentic one. The raw and unpolished photography approach speaks to Marina's core beliefs: unique moments and experiences are full of quirks, mistakes, and surprises.
As an additional part of the campaign, we wanted to make promotional material in the form of advertisements. The conceptual solution for the ads was based on Marina's obsession with nature. Therefore, we strived to create this imaginary world where her lovely Marinush creatures live, all jolly and bursting with happiness. We were stirred away from this idea of producing ads but we had a lot of fun making the mock ups. I am including samples of that process here and hope I come back to this one day and re-envision it.
