client nextel > mobile radio systems
brief "campaign for saint valentine's" ( around 2013)
debrief: i came up with the orange sock which translated to spanish "media naranja" - literally orange sock - means "other half" in a romantic way. Also orange is the color of Nextel. So keep in mind it was a time when blackberry was still in boga... we created orange socks, which would work as phone covers. Back then cases didn't exist everywere like now.
Campaign was replicated in socialmedia with fun quotes about this "OTHER HALF" being better than a real partner.
image 1. Psychologists, parents and books say: if the communication fails, the couple fails. This time you won't. Nextel, your other half.
image 2. He is not jealous if an ex writes you. Nextel, your other half.
"He remains silent when you need him to" - Nextel
"since you've met him, you are never been alone again" nextel
( tired on sunday nights after an epic weekend in Argentina everyone calls for dinner delivery) - " He solves the Sunday nights deliveries" - Nextel
" he isn't jealous when your ex writes you an email" - Nextel
