London Electro Rock band Plastique released their second album '#SocialScar' in October, 2013.
I was responsible for the creative direction to all things related to the album’s art; Including album sleeves, artbooks, promos, posters, music videos, social media, a parallax microsite and a responsive website for the band. The aim was to create both a physical and digital experience for the album art.
Inspired by social dystopias such as Clockwork Orange, 1984 and Fight Club, I’ve had the support of German photographer Christian Baron and producer Gabriel Ralls to help me create this dark narrative.
Since then, #SocialScar has been featured in several music blogs, radio shows, podcasts and mixtapes around the world, including Tom Robinson’s BBC Introducing and it also led Plastique to become one of the 5 finalists of Marshall's Ultimate Band Contest 2013.
The microsite went on to win two awards and featured on various blogs. Visit it here.
