Weekend with the SME daily starts on Friday
Client: The SME daily
Product: Weekend issue of the SME daily.
Friday heralds the weekend and the associated leisure activities, both active and passive.
In a 3D series of 6 subjects, we have shown that no matter what you do over the weekend,
the SME daily is there for the weekend.
Agency: Istropolitana Ogilvy
Year: 2021-2022
Headline: Weekend with the SME daily starts on Friday
The SME daily for the whole weekend, already on Fridays in stalls and mailboxes.
Copywriter: Peter Darovec, Radoslav Olos
Art Director: Michal (Mio) Valúšek
