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obsesión - Skin Care Brand Identity & Packaging



obsesión
Based in Madrid (Spain), Obsesión was born from the belief that women deserve to have access to high-quality and organic skin care products that deliver results. That being said, Maria & Valeria created their own. Obsesión products are handcrafted with only the purest ingredients and fresh herbs. They use wildcrafted herbs whenever possible, plant based formulas and no petrochemicals.






challenges & output
Our main challenge was how to design all the products so they representing all the products properly and in the same time look as a cohesive brand. That's why we decided to 'connect' all the designs with the golden waves background, which resembles quality, glow and energy.

Besides that, we've come up with the sleek wordmark where the letter ó is combined with the 'drop' on the top, which is also used throughout the packaging on product numbers. The whole identity is paired with the modern serif typography and delicate feminine color palette.






It was a beautiful experience throughout the whole project, we felt really acknowledged and respected. If you need a designer who transform your idea to exactly that what you expected before, he is the man! Response in less than 5h for every mail, very professional and polite. I can't recommend Insigniada highly enough, really.
Maria & Valeria Lopez,  Founders @obsesión


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obsesión - Skin Care Brand Identity & Packaging
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obsesión - Skin Care Brand Identity & Packaging

A new logo design, brand identity & packaging we've crafted for obsesión - a Spanish skin care brand that makes handcrafted products based on the Read More

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