BACKGROUND
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Because of the pandemic situation, over the last couple of years many people have been unable to travel outside of their countries to see their loved ones abroad, and among them many newborns who have never been introduced to most of their family members. Such as Olivia, born in 2021 in New York, far away from her Italian relatives.
IDEA
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ITA Airways celebrated Christmas by bringing little Olivia to meet her grandparents for the very first time.
EXECUTION
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For the Christmas holiday Italy’s national airline, also born in 2021, celebrated the value of ‘first times’ with a true story of reunion. ITA Airways gave the little one and her family a trip back to Italy for free: a New York - Rome flight, the very first in the little girl’s life. We told the story with an emotional video for social media,
shot entirely with a smartphone, showing how Olivia’s first time was also a first time for her grandparents,
who finally got to see and hug her.
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TEAM
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative Supervisor: Michele Vicari
Creative: Francesco Ravelli
Senior Art Director: Eleonora Errigo
Mid-Weight Art Director: Giulia De Chirico
Editorial Supervisor: Alessandro Romeo
Senior Content Writer: Ilaria Marittimo
Strategy Supervisor: Francesco Marcucci
Head of Client Services: Miguel Lima
Account Director: Elisa Menghi
Account Manager: Silvia Daniele
Account Executive: Andrea Lavini
Head of We Are Social Studios: Sandro Amabili
Producer: Amalia Sylos Calò
CDP: The Box Films Director: Giada Bossi
