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Creative sampling action / Nivea In Shower

Nivea In Shower. Creative Sampling Action
 
Context
 
Nivea In shower is a new way to moisturise your skin while in the shower. It is not a soap or a shower gel. It is a new product category, ideal for women who usually don't apply any creams to moisturise their skin.
 
Challenge
 
¿How to explain this new way to moisturise the skin with a creative sampling action and a tiny budget?
 
Idea
 
It crossed our minds to build a giant shower in the middle of the street. Unfortunately, it was out of our budget. Instead of it we decided to take advantage of the biggest (and free) shower in the world: THE RAIN. Would you like to know what happened? Take a look at the video.
 
Creative sampling action / Nivea In Shower
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Creative sampling action / Nivea In Shower

We used the biggest shower in the world to launch our last innovation: Nivea In-Shower. The first body cream that's able to moisturise your ski Read More

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Creative Fields