Nivea In Shower. Creative Sampling Action
Context
Nivea In shower is a new way to moisturise your skin while in the shower. It is not a soap or a shower gel. It is a new product category, ideal for women who usually don't apply any creams to moisturise their skin.
Challenge
¿How to explain this new way to moisturise the skin with a creative sampling action and a tiny budget?
Idea
It crossed our minds to build a giant shower in the middle of the street. Unfortunately, it was out of our budget. Instead of it we decided to take advantage of the biggest (and free) shower in the world: THE RAIN. Would you like to know what happened? Take a look at the video.