Poduzetni limači is a new project by Zagreb’s Institute for Management in which preschool and junior elementary school children can develop entrepreneurial skills.
We were tasked with creating this project’s logo, visual identity and website.
We have provided our clients with a few suggestions for the new logo and, upon mutual agreement, chose the one depicting an astronaut headed into space as a symbol of thinking outside the box (Earth). Based on the logo, we could determine the colours and other elements needed for a strong visual identity.
The new website’s content is written creatively, friendly and even a bit perky; but the texts are also educational and interesting - representing the program itself.
The visual identity was then depicted on the website - colours, typography, images and logo variants being placed throughout it, alongside the texts.
