Antenna, whose motto is 'good people, good music', discovers and interacts with new artists through record production and management. In addition, it is a music entertainment showcasing novel ideas and know-how in various fields such as production and planning of music for movies, advertisements, and dramas.
As a result of conducting a survey on 32 people, it was found that when they saw the logo, they saw only the letter A rather than the brand story of 'Let's spread good music like the radio waves from the antenna on the roof'.
Based on the survey results, we wanted to create a new shape that deviated from the antenna shape and the brand's slogan and philosophy.
