品牌丨酒鬼酒-湘西版
打造一个深入人心的民族印象...
以酒鬼酒为载体，赋能湘西特色民俗银饰文化，我们致力于配合酒鬼酒自成体系的文化基因，打造一个深入人心的民族印
象。
这款创意的源头来源于湘西本土滋生的地域文化，亦即酒鬼酒的文化根脉之一：苗族文化。苗族最广为人知的传统，就是对银器银饰的讲究。
头戴银冠，繁杂而精美的牛角银顶设计；颈吊项圈，这是每个苗族人服饰的标志；肩披沉银，搭配上暗雕的民族图腾展示。再配合上logo处的精美挂饰。我们将酒鬼酒经典瓶型做拟人化创变，最大限度的呈现“文化酒鬼”中蕴含的民族文化风格，也即湘西、酒鬼酒二位一体的深刻内涵。
用这款产品，我们想要诠释：文化是什么？越特色的越是文化，越在地的越是文化，越亲近生活的越是文化，越具备仪式感的越是文化。文化的，就是人类的；民族的，就是世界的。
Taking Jiuguijiu as the carrier to empower the characteristic folk custom silverware culture in Xiangxi, we are committed to cooperating with the cultural genes of Jiuguijiu's self-contained system to create a deeply rooted national impression
The origin of this idea comes from the local culture of Xiangxi, which is one of the cultural roots of Jiuguijiu: the Miao culture. The most well-known tradition of the Miao nationality is to pay attention to silverware and silverware.
Wearing a silver crown, complicated and exquisite design of horns and silver top; neck hanging collar, which is the symbol of every Miao people's clothing; shoulders with heavy silver, with hidden carved ethnic totem display. Coupled with the exquisite ornaments at the logo. We anthropomorphized the classic bottle type of Jiugui Liquor to maximize the national cultural style contained in the "Cultural Liquor", that is, the profound connotation of Xiangxi and Jiugui Liquor.
With this product, we want to interpret: what is culture? The more distinctive, the more cultural, the more local, the more cultural, the closer to life, the more cultural, and the more ritual, the more cultural. Cultural things are human things; national things are world things.
