At the start of the 1950's, television sets were ubiquitous in American homes which became a miniture movie screen that had the same 4x3 aspect ratio. The movie business suffered due to loss of audiences, prompting the movie industry to reinvent themselves.
Hollywood's solution introduced a movie experience that could not be watched at home. in 1952, Cinerama introduced a curved, panoramic screen with a revolutionary 2.77:1 aspect ratio; a surreal view that was three times wider. This would set the bar for a new cinema aesthetic.