Project Statement
The goal of this project was to be able to take random images and turn them into deep, powerful concepts; allowing us to hone in the skills of creation and concept development.
Research
To start this project, we learned how to create concepts and what a concept truly means. Rather than going with a first glance idea, we learned how to take the original idea and turn it into a bigger idea that allowed for more growth within the project. For example, at first glance of an image of fire you might think of the word “hot”. Taking it to a concept would be to think of words like “wild” or “unforgiving”.
Design Process
To begin this project, I took black paint and applied it to random items to create marks. Some of these items included rubber bands, a trophy, and a binder clip. I created random marks on my papers using different sides of the items. After this, I looked at these pages and thought of what I first saw in each image. Then thought of what those objects I saw out of the paint could mean in conceptual standpoints - eventually choosing a concept word for each one. After coming up with my 2 concept words, I did hand sketches of each word using various components of each image to create the concept word. In the end, we moved onto photoshop to create a singular digital composition.
Image Marks created with black paint and random objects: Rubber Band, Binder Clip, and Trophy
In progress work of two concept words
Design Solution
My final design is based on my marks created with the trophy. When looking at this object I saw railroad spikes and hammer imprints. I brainstormed words and settled on the word “labor”. This concept was especially important to me because of the revival of labor unions happening across the country. I took parts from my original creation and developed a showcase of the concept. I made sure to bring emphasize movement in the piece and the grittiness of each individual letter. By doing this, I was able to showcase the nature of labor and how it affects the proletariat worker.
Final design
