Natalie A Palumbo's profile

Nielsen | Int'l Campaign | Really Know Your Adverts

An international campaign created for Nielsen

This series of promos was created for English, Spanish, and German audio tracks to demonstrate ad reach and insights. Scripts and storyboards were provided for visual style. Pacing, movement, and supporting visuals were suggested, but left for me to design and animate. I chose color palette based on the rebrand. 

I animated the character for the audio track in English, and created a template for mouth movements for animators to follow in additional languages. Once lip syncs were completed, I animated additional facial expressions for the promos in other languages and timed translation track to visuals. Many assets were designed and animated for this campaign by me.

Below are promos for different advertising markets to illustrate ad reach. Each one has promos that are 30, 15, and 06 seconds for broadcast standards. 


Nielsen | Int'l Campaign | Really Know Your Adverts
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