FLORID

Florid is an elaborate, intricate concept. It is complex in nature, just like the very social stereotype we are trying to touch upon through the visuals. Florid also means flushed pink/ red complexion, which aligns with our concept of sensitivity in men and their freedom of expression that has been encroached upon. Florid is flowery with red and pink hues, colours which are typically considered feminine, as are flowers and floral themes.
The aim here is to emphasize the sensitivity and emotional requirements of a man as much as any other gender. Having stereotyped men as emotionally unavailable, this concept aims to challenge the age-old expectations and labels assigned to boys and men.
FLORID
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